Course Description
The Strategic Marketing Management course focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. customer-centric and competitively dominant marketing strategies are vital to business success. and provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value
Course Objectives
- To plan, implement strategic marketing
- To promote, protect and manage the organisation’s brand, products and services
- To apply the appropriate approach and techniques of strategic marketing
- To fully utilize the rapidly changing media environment
- To obtain the highest return on investment (ROI)
Who Should Attend?
- Directors and managers
- Brand makers
- Executives
- Advisors to directors and top managers
- Those who would like to develop and enhance their strategic marketing skills
Course Details/Schedule
- What is Strategic Marketing (SM)?
- Objectives and key elements of SM
- Benefits of Strategic Marketing
- Importance, benefits and challenges of SM to your organisation
- Marketing positioning, market analysis and competitor evaluation
- Conducting consumer and market research
- Advantages and disadvantages of some research methodologies
- Identify, analyse, segment markets according to common factors
- Create powerful, targeted and appropriate messages
- Maximise the mix of communication methods
- Behavioural economics theories in marketing
The Human Factor
- Conscious Awareness Flowchart
- Behavioral Styles and Profiles
The Corporation
- Corporate World as a Microcosm
- Elements of Corporate Strategic Management
The Sector
- Sectoral Approach to Strategy
- Competition and Competitive Strategies
The Country
- Social Responsibility and Ethics
- National Interests and Priorities
The Region
- International Relations and Developments
- Foreign Expansion
The World
- Global Strategies through Alliances and Polarizations
- Conflict and Crisis Management with Constructive Negotiations
- 5P's (People, Product, Price, Place, Promotion) of Domestic Marketing
- Domestic Environment and SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
- Local vs Foreign Competition
- Branding vs Non-branding
- Strategic Domestic Marketing Mix and Management
- Crisis Management in Strategic Domestic Marketing
- 7P's (5P's + Politics + Procedures) of Foreign Marketing
- Foreign Environment and SWOT Analysis
- Local vs Foreign Competition
- Branding vs Non-branding
- Strategic Foreign Marketing Mix and Management
- Crisis Management in Strategic Foreign Marketing
