Course Description
The goal of this course is to educate and train users in the rapidly-expanding field of Social Media. This course covers social media overviews, strategies for spreading your campaigns around, and using every tool and tactic at your disposal to gain eyeballs and attention to your website.
Course Objectives
- Learning social media strategy
- Learning new social media tools
- Understanding social media measurement
- Understanding of the social media analytics
Who Should Attend?
- Directors and managers
- Brand makers
- Executives
- Advisors to directors and top managers
- Those who would like to develop and enhance their Social marketing skills
Course Details/Schedule
- Definition of social media marketing
- Benefits social media can bring to your business
- Key factors in social media marketing
- Cross-channel marketing
- Offering valuable content
- The relationship between social media and search engine ranking
- Competition in social media
- Time as a success factor
- Blogging
- Reusing most popular posts
- Social media tour: hints, tricks and instructions
- Planning your campaigns
- Writing posts
- Photos
- Hashtags
- The impact of visuals
- Using fans and followers as marketing tools
- Encouraging customers’ feedback
- Photo editing tools
- “Pin it” button
- Infographic
- Retaining customers
- Offering added value
- The importance of conversation
- Social ads
- Online reviews
