Course Description
Mobile Marketing is clearly one of the fastest growing disciplines in online marketing. Each week, thousands of new users adopt new mobile devices and provide their mobile numbers for marketing campaigns. From standard text messages to full mobile applications, Mobile Marketing is everywhere.
Course Objectives
- Learning mobile marketing
- Understanding mobile devices
- Learning combining mobile with other channels
- Understanding the location and mobile
Who Should Attend?
- Managers
- Brand makers
- Executives
- Advisors to directors and top managers
- Those who would like to develop and enhance their mobile marketing skills
Course Details/Schedule
- Introduction to Mobile Marketing
- Understanding Mobile Devices
- Core Mobile Product
- Core Mobile Service Offerings
- Supplemental Products and Service Offerings
- Mobile Advertising
- Mobile Search
- Incentives and Loyalty Programs
- Combining Mobile with Other Channels
- Mobile Marketing
- Mobile and Social Media
- Location and Mobile
- Mobile Rules and Regulations
- Mobile Marketing Measurement and Analytics
- The Mobile Website
