Course Description
Digital marketing landscape is changing faster than ever. Digital consumer behavior is also changing. It becomes more and more difficult to capture the attention of consumers and engage them. On the other hand, there are more and more tools available in digital marketer’s toolbox. The new weapons of the digital marketer like gamification, user experience and storytelling enables higher engagement rates. Additionally, the unique advantage of the digital medium is being able to quantify everything about the customer.
Companies are starting to build customer intelligence systems to understand their customers more deeply. Growth hacking practices make newly started initiatives to gain traction in a very short period of time. Data driven approach and systematic analytics is the key to be successful in these activities. This course provides all the skills and practices required to perform new digital weapons like gamification and user experience. The course is also designed to give hands-on introduction to web analytics and social media monitoring tools.
Course Objectives
- Provide a solid understanding for the past, present and future direction of Digital Revolution in general and internet, social media and mobile revolutions in particular.
- Explain the new economies of the information age
- Discuss Web Era’s and future of computing - Big Data and Internet of Things - and it’s implications for Digital Marketing Strategy
- Explain the new challenges of Digital Marketer including difficulty to engage audiences
- Provide the Digital Marketer’s new toolkit including gamification, storytelling and user experience.
Who Should Attend?
- Marketing professionals
- Executive managers
- Any professional or entrepreneur interested in cutting edge Digital Marketing Practices
Course Details/Schedule
- Introduction to Digital Marketing
- Characteristics of Digital Revolution
- 21st Century Challenges and Inefficiencies of Traditional Media
- Digital Marketing Macro Trends
- Changing Marketing Realities
- Changing Consumer Realities
- New Weapons of the Digital Marketer
- Digital Marketing Strategy
- Changing Marketing Orientations and Experiential Marketing
- Dimensions of Digitization
- Customer Centered Strategy
- Data Oriented Marketing and Data Engineering
- Web Era’s
- Big Data
- Internet of Things
- New Economies of Information Age
- Social Media Strategy
- Viral Marketing and Psychology of Virality
- Techniques for influencing digital audiences
- Social Media Monitoring Tools
- Marketing & Sales Strategies for New Technology Products
- Generic Leadership Strategies
- Technology Adoption Model
- Crossing the Chasm
- Ways to find earlyevangelists
- Bowling Pin Strategy
